我国竞争性行业大型企业公司跨界创业战略形成机理研究

In today's hyper-competitive global economy, corporate entrepreneurship strategy (CE) gradually became an important choice of enterprises ' sustainable development. In China, in competitive industries, large enterprises are facing industrial overcapacity and the enormous challenges of economic restructuring, most large enterprises have become the backbone of the local economy or lifeline, their survival will determine the future development of the local (for exmple, the FAW group has great impact on the development of Jilin Province,). Large enterprises address such situations general strategy is the strategy of market diversification and product series, less considered Cross (cross-sector) venture. However, the rapid development of internet technology for large corporations posed a severe challengealso has brought unprecedented opportunities of the cross-sectorentrepreneurship. So, the project focus on: which factors will influnce the major companies to conduct the strategy of the cross-sector entrepreneurship? How to recognize and develop the great opportunities of the cross-sector entrepreneurship? How to integrate the internal and external resources of the major companies to realize the strategies of the cross-sector entrepreneurship? and how to reorganize the major company to carry out the strategies of the cross-sector entrepreneurship? Focusing on the above-mentioned key questions, we will deeply study the typical cases of the major companies which take the cross-sector entrepreneurial strategies in the competitive industries to reveal the information mechanism of the cross-sector entrepreneurial strategies of our major companies based on the review of CE research literature, and to rich the entrpreneurship theory and guide the practice of corporate cross-sector entrepreneurship in the frim level.

在今天激烈竞争的全球经济中，公司创业战略(CE)逐渐成为企业实现可持续发展的重要选择。在中国，处在竞争性行业的大型企业面临着行业产能过剩和经济结构转型的巨大挑战，多数大型企业已经成为当地经济的支柱或命脉，它们的生死存亡决定着当地的未来发展（如一汽集团对与吉林省的影响）。大型企业解决这类问题的一般战略是市场多元化和产品系列化战略，较少考虑跨行业（跨界）创业。然而，在互联网技术快速发展的背景下，对大型企业提出了严峻挑战，同时也为其带来了前所未有的创业机会-跨界创业。那么，哪些因素影响大型企业实施跨界创业战略？如何识别重大跨界创业机会？如何整合内外部资源实现跨界创业？组织如何重构才能有助于跨界创业战略的落实？针对这些关键问题，在系统总结公司创业学术研究成果的基础上，通过解剖竞争性行业大型企业跨界创业的典型案例，在公司层面揭示我国大型企业跨界创业战略的形成机理，丰富创业理论，指导公司跨界创业实践。

在今天激烈竞争的全球经济中，公司创业战略(CE)逐渐成为企业实现可持续发展的重要选择。在中国，处在竞争性行业的大型企业面临着行业产能过剩和经济结构转型的巨大挑战，多数大型企业已经成为当地经济的支柱或命脉，它们的生死存亡决定着当地的未来发展（如一汽集团对与吉林省的影响）。大型企业解决这类问题的一般战略是市场多元化和产品系列化战略，较少考虑跨行业（跨界）创业。然而，在互联网技术快速发展的背景下，对大型企业提出了严峻挑战，同时也为其带来了前所未有的创业机会-跨界创业。那么，哪些因素影响大型企业实施跨界创业战略？如何识别重大跨界创业机会？如何整合内外部资源实现跨界创业？组织如何重构才能有助于跨界创业战略的落实？针对这些关键问题，在系统总结公司创业学术研究成果的基础上，通过解剖竞争性行业大型企业跨界创业的典型案例，在公司层面揭示我国大型企业跨界创业战略的形成机理，丰富创业理论，指导公司跨界创业实践。