回收法规下双渠道供应链中的定价、服务竞争与渠道协调研究

The implementation of take-back legislation further complicates the decisions of firms who sell products via dua channels. Firms need to consider the mutual impacts between different channels and different products. Furthoremore, firms' decisions have direct impact on the environment, which is an illustration of legislation effect. Therefore, decision problems in dual channel with take-back legislation gain attention of both firms managers and policy makers. Employing different research methods including survey, modeling analysis and simulation etc. this project will investigate questions in dual channel with take-back legislation as follows: First, based on consumer choice behavior, we will investigate pricing problem in dual channel under different channel selling strategies by using dynamic programming and multi-variable optimization techniques. Second, we will research the service competition problem in dual channel using dynamic game theory. Third, we will design mechanisms to coordinate the dual channel supply chain using contract theory and dynamic optimization models. Last, we will use agent-based modeling to evaluate the effect of take back regulations based on the above research results. The results of this project can be used both to support firms' operational decisions and aid policy makers refined legislation articles.

回收法规的实施使双渠道的决策问题更加复杂，使得企业既要考虑不同渠道间的相互影响又要考虑不同产品间的相互影响。反过来企业的决策又影响到环境,是回收法规成败的关键。因而，回收法规下双渠道决策问题是企业管理者和政府政策制定者共同关注的问题。本项目拟采用实地调研、建模分析和模拟仿真等方法，研究回收法规下双渠道的如下问题：（1）以消费者选择行为基础，利用动态博弈等方法研究回收法规下不同渠道销售策略下的的双渠道定价问题；（2）利用动态规划等理论研究双渠道的服务竞争问题；（3）利用合同理论等分别从双渠道和多产品的角度研究双渠道的协调问题；（4）基于以上研究内容利用Agent仿真对回收法规的实施效果进行仿真评价，而回收法规的研究和实施直接关系国家（企业，行业）的可持续发展，因此本项目意义十分重大。本项目的研究结果既可以为相关企业提供决策支持，也可以为细化回收法规提供政策建议。

本项目按申请书计划，同时密切关注国内外最新动向，在最新成果基础上结合项目计划对回收法规下双渠道供应链中的定价、服务竞争与渠道协调进行了深入研究。首先以消费者选择行为基础，利用动态博弈等方法研究回收法规下不同渠道销售策略下的的双渠道定价问题；接着利用动态规划等理论研究双渠道的服务竞争问题；最后利用合同理论等分别从双渠道和多产品的角度研究双渠道的协调问题。本课题基本解决了申请报告中提出的主要问题，本项目的研究结果既可以为相关企业提供决策支持，也可以为细化回收法规提供政策建议。本课题组发表核心期刊以上论文12篇，包括11篇SCI期刊论文、1篇国家自然科学基金委认定的A级期刊论文。其中，发表JCR一区期刊论文5篇，分别是1篇 Journal of Cleaner Production，3篇European Journal of Operational Research，1篇 International Journal of Production Economics；发表JCR二区期刊论文1篇，是1 篇 International Journal of Production Research；出版了一本外文专著《Pathways to Supply Chain Excellence》。此外，撰写了硕士毕业论文4本，全面达到预期要求。