可拓策划的理论与方法研究

Extension strategy-tactics-planning(ESTP), based upon the theories and methods of Extenics, is established along a perspective of solving contradictory problems. In this project, the fundamental thoughts, theories and methods of ESTP are studied. The highlights of the project are that the techniques, used in case of contradiction to tackle such problems as how to generate the ideas of strategy-tactics-planning, how to completely analyze the resources, how to exploit extension resources, how to transfer the incompatible into the compatible, and how to transfer the opposite into the co-existent, are developed in a formalized way. And regarding ESTP's practice, the applications of ESTP in resource integration, project, market development, and crisis prevention and handling are introduced. The project will be of value for ST-planners by helping them engage in ST-planning under the guideline of modern technology methods, and be of significance in expediting the science of ST-planning and Extenics.

本项目拟利用可拓论与可拓方法，以我国古代优秀的策划思想和现代的策划实践为依托，研究策划中处理矛盾问题的规律和策划创意的生成机理，探讨可控资源和可拓资源的整合利用，建立符合市场经济运作的可拓策划理论和定性与定量相结合的可操作方法。这对策划者利用现代科技手段进行科学策划具有实用价值，对策划学的发展具有重要的科学意义。