企业履行社会责任行为的同群效应：基于地理距离的视角

The traditional theories of corporate social responsibility (CSR) ignore the possibility of contagion among firms, and in geographical proximity firms, the behaviors of their social responsibilities would often imitate the social responsibility of their proximal peer firms. Along with the development of economics and society, more and more firms becoming socially responsible firms. But how to invest in CSR, and how to balance the relationship between the shareholders and other stakeholders are problems that firms’ decision-makers need to solve urgently. Based on Chinese special institutional background, this project explicates whether peer effects induced by proximal geographical distance among firms will affect a firm’ social responsibility, and try to analyze the possible mechanism and its economic consequences. The overall structure of the project is following "the phenomena→ theoretical analysis of the phenomenon→ the large sample evidence→ the policy recommendations of the phenomenon" as a logical clue. This project involves social psychology and economic geography, and combines with the peer effects theory, the geographical spillover theory, the agency theory and the signaling theory. This project will help researchers expand their understanding of CSR behavior from a contagion (geographical proximity) point of view, will provide a new cognitive perspective to firms’ decision-makers of how to make CSR policies rationally, and will provide a theoretical support for the promotion of the sustainable development of economy and of the construction of a harmonious society in China.

企业之间并非孤立，但传统的企业社会责任理论忽略了企业之间可能产生的联系，而不同企业间由于地理邻近性，其社会责任行为决策往往会参照同群企业社会责任的履行情况。随着经济与社会的发展，越来越多的企业参与到社会责任的履行中来，如何履行社会责任，怎样平衡股东和其他利益相关者之间的关系成了企业决策者亟待解决的问题。本项目基于我国特殊的制度背景，探索企业间地理距离引起的同群效应是否会影响到企业的社会责任行为，并分析可能存在的作用机制及其经济后果。本项目整体结构以“现象→现象的理论分析→大样本证据→现象的政策建议”为逻辑主线，研究涉及社会心理学和经济地理学，同时结合了同群效应理论、地理溢出理论、代理理论以及信号传递理论等。本项目的研究有助于从企业间相互作用（地理邻近）的角度拓展对企业履行社会责任行为的认识，为企业决策者理性制定社会责任政策提供新的认知视角，并为促进经济可持续发展，建设和谐社会提供理论支持。

企业之间并非孤立，但传统的企业社会责任理论忽略了企业之间可能产生的联系，而不同企业间由于地理邻近性，其社会责任行为决策往往会参照同群企业社会责任的履行情况。随着经济与社会的发展，越来越多的企业参与到社会责任的履行中来，如何履行社会责任，怎样平衡股东和其他利益相关者之间的关系成了企业决策者亟待解决的问题。本项目基于我国特殊的制度背景，探索企业间地理距离引起的同群效应是否会影响到企业的社会责任行为，并分析可能存在的作用机制及其经济后果。本项目整体结构以“现象→现象的理论分析→大样本证据→现象的政策建议”为逻辑主线。本项目的研究有助于从企业间相互作用（地理邻近）的角度拓展对企业履行社会责任行为的认识，为企业决策者理性制定社会责任政策提供新的认知视角，并为建设和谐社会提供理论支持。