创新驱动模式下旅游服务供应链竞争决策模型与方法研究

Recently, under the innovation-driven development strategy's instruction, Innovative modes of tourism service supply chain on operation are produced in China.Facing these new modes, tourism service supply chain members must decide how to carry out cooperation and competition among them, however the relative theory of these issues are not clear, which will have a negative effect on improvement of performance and competitiveness of the whole tourism service supply chain under these new modes, also will badly restrict the popularization and application of the new modes in other service industry. This project aims to focus on these urgent issues of service firms, and will research theory and method of tourism service supply chain in China, which will give some theoretic supports and methodological directions for service firms. The main contents include: research of new operating modes of tourism service supply chain under innovation-driven background; decision model and method research of single tourism service supply chain under no overbooking mode; decision model and method research of single tourism service supply chain under overbooking mode; decision model and method research of multi tourism service supply chains under no overbooking mode; decision model and method research between tourism service supply chains under overbooking mode. The theory research of this project belongs to frontier field of tourism service supply chain, which not only could promote theory development of tourism service supply chain management, but also will play a very important guide role in practice to the development of tourism service supply chain.

近年来，在国家创新驱动发展战略下，我国旅游企业在服务供应链运作方面探索了不少新的模式；但在这些新型模式下，旅游服务供应链如何开展合作与竞争在理论上却并不清楚，这将影响新型模式下旅游服务供应链整体绩效和竞争力的提升幅度，也严重制约新型模式在其他服务企业或行业的推广应用。本项目拟针对服务企业亟需解决的问题，研究我国旅游服务供应链的竞争决策理论与方法，为企业提供指导和理论支持，主要研究内容有：创新驱动背景下我国旅游服务供应链新型运作模式研究；无超售模式下单条旅游服务供应链的竞争决策模型与方法研究；超售模式下单条旅游服务供应链的竞争决策模型与方法研究；无超售模式下多条旅游服务供应链的竞争决策模型与方法研究；超售模式下多条旅游服务供应链的竞争决策模型与方法研究。本项目属于旅游服务供应链理论研究的前沿领域，不仅对推动旅游服务供应链管理理论发展有重要意义，且对指导旅游服务链管理实践有着重要的实际价值。

随着顾客对服务需求日趋个性化，对服务质量要求越来越高，服务行业的管理变得越来越复杂、经营运作成本越来越高。加上经济全球化使得市场竞争日益激烈，创新驱动发展成为现代服务业的增长动力。服务行业面临着变化迅速且很难预测的买方市场环境，这迫使服务企业像产品企业一样，与其它服务企业合作形成服务供应链，相互间优势互补，共同发展，以获取竞争优势，共同增强市场竞争力。此外，在全球化环境中，面对激烈的行业竞争以及资金短缺的现状，打破原来的企业边界，使得企业间通过合作，及时充分的了解客户及市场需求并以联盟的形式在市场上竞争；或者与供应商/零售商通过信息共享和共同计划在经营上协调一致，来提高服务质量、降低成本。本项目针对创新驱动的服务企业亟需解决的问题，研究我国服务供应链创新模式下企业运作决策理论与方法，为供应链管理创新模式的有效实施和推广应用提供指导和理论支持，主要内容包括: 服务供应链的新型销售模式研究；服务供应链上的新型运作模式及决策模型；服务供应链的协调契约及联盟决策模型以及其它相关研究。创新驱动包括在服务行业采取适应新时代特征的销售模式，并根据新型销售模式，实施创新的运作模式。该研究对在新环境下具有中国特色的服务供应链领域有重要的理论贡献和现实意义。