基于时变价值特性的企业生产与定价问题研究

The valuation or perceived valuation of many items change over time, i.e., these items have time-varying valuation. Except for the perishable goods, the items can also have time-varying valuation raised by rationing, alternative, and advance selling. To cope with the different new requirements on related firms’ management due to different variation of time-varying valuation, this project studies the following four problems: (1) the production and pricing problem with perishable materials where we discuss the impacts of materials with different lifetimes on the decisions; (2) the pricing problem of items with increasing perceived valuation where we analyze the advantages and motivation of the rationing policy in the presence of strategies consumers and group-oriented consumers, respectively; (3) the pricing problem of items with decreasing perceived valuation where we characterize the advantages and motivation of the price matching policy in the presence of homogeneous consumers; (4) the pricing problem for the advance selling of two-echelon supply chain with random perceived valuation where we investigate the advantages of advance selling and consumer cancellations, respectively. This project is expected to gradually establish a set of theory and method for the production and pricing managements of items with time-varying valuation, to obtain high innovative theory and application results, and to provide the theoretical basis and decision-making suggestions for the management of related firms.

很多物品的价值或价值感知随时间推移发生变化，具有时变价值特性。除易腐物品外，限量销售、替代品以及预售行为也会导致物品具有时变价值特性，并呈现不同的变化规律。为应对不同变化规律时变价值特性对相关企业管理提出的不同新要求，本项目开展以下四个生产和定价问题的研究：(1)易腐原材料生产与定价问题，探讨不同生命周期易腐原材料对决策的影响；(2)价值提高物品的定价问题，分析限量销售策略分别在策略型和群体导向型顾客两种情形下的优势所在及动因；(3)价值降低物品的定价问题，探究价格匹配策略在同质顾客情形下的优势所在及动因；(4)价值随机物品的二级供应链预售定价问题，研究预售以及退订的优势所在。本项目预期逐步建立一套面向时变价值物品的生产与定价管理理论和方法，在取得具有较高创新性的理论和应用结果的同时，为相关企业的管理提供理论依据和决策建议。

很多物品的价值或价值感知随时间推移发生变化，具有时变价值特性。除易腐物品外，限量销售、替代品以及预售行为也会导致物品具有时变价值特性，并呈现不同的变化规律。为应对不同变化规律时变价值特性对相关企业管理提出的不同新要求，本项目开展以下四个生产和定价问题的研究：(1)易腐原材料生产与定价问题，探讨不同生命周期易腐原材料对决策的影响；(2)价值提高物品的定价问题，分析限量销售策略分别在策略型和群体导向型顾客两种情形下的优势所在及动因；(3)价值降低物品的定价问题，探究价格匹配策略在同质顾客情形下的优势所在及动因；(4)价值随机物品的二级供应链预售定价问题，研究预售以及退订的优势所在。本项目预期逐步建立一套面向时变价值物品的生产与定价管理理论和方法，在取得具有较高创新性的理论和应用结果的同时，为相关企业的管理提供理论依据和决策建议。