基于召回成本分享与供应链竞争的供应链追溯和定价策略研究

Optimal supply chain traceability, which means the traceability set by supply chain members to optimize her profit, plays a significant role in reducing recall cost and ensuring product safety. Most existing literature in supply chain traceability optimization is based on qualitative analysis, and neglects the quantitative impact of supply chain traceability on recall cost and supply chain decisions. The main purpose of this study is to jointly optimize the supply chain traceability and price under various recall cost sharing mechanisms and supply chain structures. First, we formulate a recall cost model incorporating supply chain traceability, supply defection rate, quality inspection threshold. Considering the willing to pay for traceability, we jointly optimizes the supply chain traceability and price under different recall cost sharing modes, and investigates the effect of cost sharing contracts on optimal strategies. Second, this study jointly optimize the supply chain traceability and price based on recall cost sharing under various supply chain structures. Third, we investigate the effect of budget constraints on optimal strategies to design the budget allocations mechanism or subsidy mechanism to improve supply chain traceability. We also design a mechanism that combining the optimal traceability and supply chain contract to achieve supply chain coordination. The ultimate goal of this study is to enlighten the joint optimization of supply chain traceability and price to the cut-edge of academic world, and provide Chinese firms in reducing recall cost and managing product safety with potential feasible and reliable solutions.

供应链追溯策略，即供应链各成员选择最优的追溯能力来最大化自己的利润，对降低召回成本以及保障产品安全举足轻重。以往供应链追溯策略优化研究往往侧重追溯能力的定性比较，没有考虑追溯能力对召回成本以及供应链决策的定量影响。本项目主要研究不同召回成本分担模式和供应链类型下供应链追溯策略和定价策略的联合优化。首先，我们构建了一个综合考虑供应链追溯能力、原材料特性、质检策略的召回成本模型。考虑顾客对可追溯产品的支付意愿，研究不同召回成本承担模式下供应链追溯策略和定价策略联合优化，以及成本分享合同对均衡策略的影响；其次研究不同供应链竞争类型下基于召回成本分享的供应链追溯策略和定价策略联合优化；再次研究资金约束下企业的投资分配机制与政府的补贴机制来改善供应链追溯能力。最后研究如何将追溯策略和供应链契约结合起来以实现供应链协调。本项目将为我国的召回成本降低和产品安全保障提供切实可行的方案。

供应链追溯策略，即供应链各成员选择最优的追溯能力来最大化自己的利润，对降低召回成本以及保障产品安全举足轻重。以往供应链追溯策略优化研究往往侧重追溯能力的定性比较，没有考虑追溯能力对召回成本以及供应链决策的定量影响。本项目主要研究不同召回成本分担模式和供应链类型下供应链追溯策略和定价策略的联合优化。首先，我们构建了一个综合考虑供应链追溯能力、原材料特性、质检策略的召回成本模型。考虑顾客对可追溯产品的支付意愿，研究不同召回成本承担模式下供应链追溯策略和定价策略联合优化，以及成本分享合同对均衡策略的影响；其次研究不同供应链竞争类型下基于召回成本分享的供应链追溯策略和定价策略联合优化；再次研究资金约束下企业的投资分配机制与政府的补贴机制来改善供应链追溯能力。最后研究如何将追溯策略和供应链契约结合起来以实现供应链协调。本项目将为我国的召回成本降低和产品安全保障提供切实可行的方案。