跨文化情境下多重信任对中国对外投资企业创新行为作用研究

Our project, based on the problem of improving relative weak innovation capability in current China overseas enterprises, from a relatively new perspective of multilevel trust (including macro social trust and micro organizational level trust), develop a research on how multilevel trusts make an impact on firm-level innovation in cross-cultural circumstance. This project will mainly focus on the following three sections. Firstly, at the macro level relations between social trust and firm-level innovation are explored on a large cross-countries samples analysis. Much more emphasis are put on analysis of effects on the Chinese firm-level innovation by the different social trust environment in traditional Chinese cultural background; secondly, an empirical research and analysis is developed in over 30 Chinese oversea enterprises. Through the interviews and a large samples survey, the definition and measurement of organizational trust in Chinese cultural background are concluded systematically and scientifically, and the characters of the firm-level innovation in Chinese overseas enterprises have been summarized scientifically. Lastly, based on the above research results, the project explore the mechanism of influence on firm-level innovation by organizational trust, and interaction effects on firm-level innovation are supposed to get from the hierarchical analysis from macro level (social trust) to micro level (organizational trust) by introducing a social cross-countries trust variable. Research findings will contribute to the knowledge and understanding of innovation behavior in Chinese overseas enterprises, and make it promptly and efficiently for them to get better adapt to cross-cultural environment, and enhance firm-level innovation capability, and provide a great theoretical support to policy makers in government and leaders in Chinese overseas enterprises. .

本选题基于目前我国对外投资企业创新能力薄弱这一企业发展中的瓶颈问题，创新地提出从社会学“信任”为研究切入点，就跨文化情境下社会信任及组织信任对于企业创新行为的交互影响展开探索性研究，主要工作：①在宏观层面通过对大样本数据分析探究社会信任对企业创新行为的影响，重点分析中国文化情境下不同的社会信任环境对于中国企业创新行为的作用路径；②通过对中国对外投资企业的实证调研分析，科学、系统、层次性的界定和凝冻符合中国文化特色组织层面信任的构念及测量维度；科学的表征企业创新行为的几大维度；③引入宏观层面分析结果，探究其与组织信任共同作用于企业创新行为的影响路径，并在此基础上引入了代表多元文化情境的信任交叉变量，进一步分析跨文化情境下多层信任对企业创新行为的影响机理。该项目研究结论将有助于我国对外投资企业对于自身创新行为的认识与理解，为其更好地适应跨文化环境，提升企业的创新能力提供理论支持。

本课题主要针对目前我国对外投资企业创新能力薄弱这一企业发展的瓶颈问题，深入地研究了跨文化情境下社会信任及组织信任对于企业创新行为的作用影响。首先，研究采用了元分析的方法分别就企业的产品创新及突破性创新的企业层面影响要素进行了分析，并验证了社会情境要素的调节作用。其次，课题还通过对中国特有文化情境下的社会信任、关系及互惠性之间的关系分析，丰富了跨文化管理领域中对于不同社会环境间差异的描述，也对于中国情境下社会环境研究，从传统文化出发，对现有的“关系”理论进行了有益的补充。最后通过构建跨文化情境下信任与企业创新行为的多层次关系模型，从理论及实证数据中探究不同社会信任及组织层面的信任维度如何相互作用影响企业创新行为的作用机理，为目前的企业创新理论进行了有益的补充。同时，还针对目前我国传统中小型制造企业对外投资的战略研究进行了案例分析，形成了三个较有特色的教学案例。项目的研究成果为中国传统企业在走出国门或者在与海外企业的联姻的过程中提升创新能力主要非物资资本影响要素进行了探讨，为其更好地适应跨文化环境，提升企业的创新能力提供了理论支持。