大数据环境下企业绿色创新的影响因素获取及评估方法研究

The methodology contributions of this project are (1) using Python programming acquires the frequency of effective eco-innovation attributes among big data and transfers it into assessing indicators; (2) adopting fuzzy set theory improves the current assessing method in overcoming the uncertainty, and then transfers the frequency into entropy weight for applying in interpretive structural modeling to generate the theoretical framework; (3) digging the qualitative and quantitative indicators of eco-innovation from firm’s process forms assessing structure. For the theoretical contributions, integrating the theory of triple bottom line with corporate sustainability sets up the eco-innovation assessing indicators for satisfying the demand of firms and environmental protection. Moreover, according to the gaps from domestic and international studies establish a valid assessing structure. In the industrial contributions, the proposed hybrid assessing method enables to assist firms in recognizing the performance of sustainable development and exploring the precise guideline for conducting firms in improvement. Thus, this project provides certain levels of contribution in theory, industry and method, which makes eco-innovation become a breakthrough of sustainable development. Through the project team, which consists of teachers and students, it makes a deeper investigation of industry and develops the research ability of student.

本项目的方法贡献为(1) 利用Python编程从大数据环境下获取影响企业绿色创新因素的频率，并转化成评估指标；(2) 结合模糊集理论改善现有的评估方法以克服不确定性，并将频率转换为熵值权重，从而运用到解释结构模型中获取理论架构；(3) 挖掘企业流程中绿色创新的定量与定性指标，形成评估架构。在理论贡献上，整合“三重底线”和“可持续消费与生产”理论，建立绿色创新评估指标，来满足企业与环境的需求，并根据国内外研究上的不足，创建有效的衡量架构。在产业贡献上，通过本项目所提出的混合评估方法，将协助企业了解可持续发展的现况和探寻明确的指导方针，进而引导企业进行改善。因此，本项目在理论、产业与方法上均有一定程度的贡献，使绿色创新成为可持续发展的突破点，并通过老师与研究生所组成的团队，进行产业深耕研究，从而也培养了学生的调研能力。

随着全球变暖的加剧，政府和企业正在努力减少对环境的负面影响。越来越多的公司意识到，生态创新可以被视为解决这一问题的解决方案。但是，这些公司缺乏全面的方法来评估其绩效并指导改进。这在开展生态创新时在经济和资源上造成了巨大的浪费。为了克服这一差距，该项目采用了一种混合方法，将模糊综合方法、解釋結構模型与决策试验和评估实验室相结合，并考虑了定性信息，定量数据和社交媒体，以进行广泛的评估。该项目考虑了电子行业，中小企业和旅游行业，通过提出混合方法来提出可持续发展的改进方向，从而确定关键的影响标准和方面。分析结果表明，中国电子行业需要确保其关系，运营和经济与目标优先事项保持一致。战略和财务管理是中小企业的主要问题。关系在旅游业中也起着重要作用，但是必须考虑生态效率才能达到共同效益。